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Many business owners still view Facebook as a simple social network. However, in recent years, Facebook has developed a sophisticated advertising program that companies can use to target specific customers who meet their desired characteristics and criteria. Here are just a few of the criteria businesses can use when targeting their ad copy:
While PPC advertising is great for reaching shoppers at later stages of the buying cycle, Facebook is excellent for growing a brand. Thanks to Facebook’s targeted advertising techniques, companies have a better chance of reaching customers who are interested in their products, while users are less likely to be barraged by irrelevant ads.