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Landing page testing is one of the best ways to ensure your SEO and PPC budgets don’t go to waste. For more information about how nPromote can help optimize your landing page to improve conversion rates, contact us for a free consultation and estimate today.
At nPromote we believe that market research is an essential component of conversion optimization. By researching your competitors and analyzing their websites, we can determine what changes to your landing page will yield the best rate of conversions.
Once we’ve assessed your competitors’ sites, we can use A/B and multivariate testing to determine what changes will boost overall conversions for your business.
In A/B testing, we test new design and textual elements against the ones present on the original landing page. Multiple versions of the landing page can be assessed with this method.
Multivariate testing is generally performed after A/B testing and involves comparing certain specific elements of a landing page, such as colors, images and text, against one another. Below are just a few of the page elements that can be assessed using multivariate testing: