Google Maps Optimization

Local Search Brings in a Target Audience

Did you know that at least half the daily searches made are for providers of local services or products?

At nPromote, we highly recommend a Local Search strategy in all SEO marketing plans. This is an absolute necessity for websites that do not naturally conduct business online such as restaurants, bars, nightclubs or other entertainment venues, but is also valuable for trades people, like electricians and plumbers, carpenters, etc.

Websites reached through a Local Search typically see increased traffic. But, this traffic also falls into the category of highly converted traffic, meaning more sales! Even if you aim for a global market selling your brand of widgets it is essential you first corner your local market.

What’s a map got to do with that?

Besides the obvious, you absolutely need to be certain customers can find you, Google Maps increases your overall optimization, and how “trustworthy” search engines deem your website. On a human level, when a potential customer is looking for any product or service they must actual go to a place to get, how many do you think are going to pick, at least initially, the first place that shows them exactly how to get there?

Here’s a great example to consider: Paul and Deb set up a decorating business in southern Long Island on a shoestring budget. There was no way they possibly could afford to optimize their website for search keywords like “interior decorators” or “best decorators,” let alone the universally used “decorators.” Choosing these would return organic searches on possibly the 2,416,237 page! Through consultation with nPromote, a Local Search strategy was formed focusing on keywords like “decorator Copiague,” and “decorator Massapequa,” resulting in high search rankings within their local area. Because those in the area knew exactly where Paul and Deb were, thanks to Google Maps, business increased.

By appearing at the top of the search engines for these kinds of searches, not only will you increase your traffic, but that traffic will also have a significantly higher conversion rate than normal.

Local Search marketing efforts can produce an ROI of 30-to-1, which is actually much higher than geographically wider SEO marketing.

Contact the nPromote Team at 1-800-274-9214 or click here to contact us so we can demonstrate how Local Search marketing will benefit your business.