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An essential part of pay per click advertising, retargeting boosts return on investment for PPC campaigns by encouraging web searchers to return to your business’s site. Also known as remarketing, retargeting utilizes cookies technology to identify customers who have visited your site in the past. Through retargeting, we can present these users with customized banner and text ads to bring them back for a second chance at conversion. For more information about how retargeting can help improve your PPC campaign’s performance, contact our experts for a free online marketing consultation.
At nPromote, we believe that expert retargeting is crucial to the success of your pay per click campaign. Because the searchers targeted by remarketing have already been to your website, they are more likely to convert—make a purchase, call or request additional information—upon a second visit to the page. Our knowledgeable PPC team can even track the products or services these searchers viewed in the past and present them with customized ads highlighting these specific items until a sale is made.