Here are some of the most commonly asked questions about search engine optimization. If you have additional concerns, please don’t hesitate to call nPromote at (800) 274-9214 or email us for a consultation with one of our marketing experts.
Search engines use complex algorithms to assess the quality of sites. Some of the many factors that are considered when determining a site’s rank include page content, use of meta tags and titles, number of years the site has been live, the number and value of inbound links, and how often the site is updated.
Deceptive tactics and tricks can prevent your site from appearing on the first page of a search engine’s results. For this reason, it’s important that websites choose a company that uses only “White Hat” SEO strategies. Beware of companies that utilize tactics like masking text, cloaking pages and keyword stuffing, as this will cause your website harm in the long run.
Search engines are becoming wise to “Black Hat” SEO tactics. At nPromote, we utilize only ethical SEO strategies to boost the ranking of your site and ensure our clients are never penalized. Some of our expert SEO services include correcting linking structure, optimizing meta tags and creating keyword-rich content.
It’s impossible to predict the amount by which your rankings will improve within a given period of time. However, hiring an ethical SEO company is the best way to ensure a strong presence on Google and other search engines for years to come.