The SEO Industry has no standardized ‘SEO code of Ethics’, but there are a number of practices that are widely accepted as unethical or ‘Black Hat’. These practices often trick clients by showing a quick up-tick in visits, followed by a decline leaving the site in a worse place than when it started. This is done by optimizing for popular but unrelated searches, creating bots, spamming and other means that Google will eventually penalize your site for, and which frankly will hurt your company’s brand name in online circles. Not to mention, you won’t see improved sales for even the short time you see the increase in visits because much like you were tricked into hiring the company, visitors were tricked into going to your site (if they were even real, often the visits are just bots).
nPromote takes pride in providing outstanding SEO and internet marketing services and securing exceptional results for our clients. For each client, we have a clear vision on ethical SEO practices – and we achieve results without having to resort to the kind of “shortcut” or “Black Hat” tactics that could potentially land websites in a much worse position than where they started.
We promise to adhere to the following standards when planning and executing our search engine strategies:
If you would like to find out more about our commitment to excellence and ethical SEO, please contact our knowledgeable staff!