Most people use the internet to find a new dentist or find out about their dental issues. Dentistry is an overcrowded market. With dental practices available on every high street, there is now more competition than ever before and the only way to attract new patients to your practice is by having a good patient attraction system in place.
To find new patients, you need to know how Google works and this is an ever-changing game. Google uses algorithms that are being updated regularly. Therefore, you need to have a website in place which Google recognises as having the answers to all dental queries. As a result, your website can be ranked at the top of search results about dentistry in your vicinity. This is known as search engine optimisation (SEO).
Check out your competition to help you stand out from the crowd
To begin with, it is worthwhile checking out your competitors’ websites to find out what they do and do not offer at their practice. By working out what your competitors cannot offer potential patients, you can gain an advantage and create individually tailored treatments or services that make up for those gaps in the market. Then, these can be used as your USPs to distinguish your practice from others.
Speak to a dental marketing team
Once you have worked out your USPs, it is important to seek the advice and help of an award-winning digital dental marketing company to aid in creating a fantastic website that will make you stand out from the rest. Without the expertise and knowledge of a marketing team, dental websites can begin to look quite similar but this way your website will be eye-catching and informative at the same time. However, a stand-alone website is not enough to attract patients.
The marketing team will create blogs and articles for you on a continuous basis, which will help with your SEO and help hold existing patients’ interest by encouraging them to visit you more regularly or consider further treatments and procedures. It will also instill interest and awareness in potential patients with regards to what you offer and how it can benefit their oral health and their smile.
When a potential patient reaches your website, it is important to convert this lead into an actual phone call to book an appointment at your practice. The patient attraction system that you have in place needs to convince the potential patient that your practice can provide a higher quality of dental care and better service for them than your competitors. An expertly created, modern dental website that is maintained and updated regularly will boost the success of your business. With interesting online content, written with popular dental queries in mind, you will be able to build trust and credibility with your potential patients to help bring them through your door. So, speak to a dental marketing team today to find out more about the techniques that can be used to create an effective system for attracting new patients to your practice.