Dental websites have many important roles, including educating the public on the importance of good oral health and the negative impacts of avoiding the dentist. To make sure you have a website that is easily found, interesting, informative and educational, as well as a fantastic marketing tool for your business, you need to put time, effort and maintenance into it and watch it bring success for you and your practice.
Speak to an award-winning digital dental marketing team today, who specialise in creating modern dental websites to get the help you need. Putting together a website from scratch can be a complicated task to navigate. By delegating your website to a specialist website design team you can rest assured that you will have an attractive, modern and bespoke website which is fully functioning, optimised for search engines and attracting new patients for you. There are many factors you need to take into consideration and which need to be addressed to make sure that your website is a success, and here you can find out more information to help you do this.
A mobile responsive website
In this era of digital technology, it is important that you have a mobile responsive dental website. Studies have shown that the majority of people search for local businesses, such as dental practices, through their mobile phones. A mobile responsive website responds or adapts according to the needs of the user and the device that they are accessing the website from. Whether a visitor is accessing your website from a desktop, laptop, tablet or mobile phone, not only should the website look the same, but it should work as efficiently and dynamically on each.
It is important to check that your website is working correctly at all times. This includes loading times which should be quick and instant, as research has shown that most people will not wait for more than two or three seconds before moving on to a different website. Which means you have lost that patient to another practice in the area. It is important to make sure that your website is easy to navigate. You need a clear contents section and you should regularly check to make sure that all links are working correctly. Simple site architecture is good for a successful website. Not only does it make the website easy to navigate, but it will also be easy for Google to crawl and index the pages of your website so that it knows what you have to offer.
Quick loading times, mobile responsiveness, easy site navigation as well as many other factors provide visitors with good user experience, and this is vital for the success of your website. Good user experience encourages visitors to explore the website to find out more about you and what you have to offer. It encourages visitors to re-visit to glean more information and soon these visitors will be booking an appointment to visit you in person to address their dental needs with you. Speak to your digital dental marketing team today to find out more.