There are many different techniques which are involved in establishing and maintaining dental search engine optimisation for your dental website (dental SEO). Your website should have all the information available with respect to your dental practice, as well as the treatments and procedures that you provide, you may have invested much time and effort into creating it. However, without dental SEO your beautifully presented, exciting and functional dental website may as well be non-existent. Dental SEO makes people aware of your website when they are searching for their dental needs on Google. This includes having a system in place made up of different methods and techniques to enable Google to realise that you have the answers a potential patient is searching for. When Google recognises that your website has the answers, then they will direct visitors to your page by placing your website high up on its search results list. If visitors are found to to spend a reasonable amount of time on your website, then Google will see this as a positive result and continue to list your website high in its search results list.
How do you make Google like your website?
The first step in creating good search engine optimisation for your website is to make sure that your website is easily accessible across all devices. Whether a visitor is on their desktop, laptop or mobile phone, it is important to make sure that your website should load instantly, and all the features should work properly. The website needs to be easy and convenient to navigate and visually comfortable, so that the visitor is not continuously zooming in and out to read the information on your page. It is also important to make sure that you provide a safe connection, otherwise many visitors will find it difficult to trust the authenticity of your website and some devices may not allow them to access your website at all.
Not only does your website have to be easily accessible and easy to navigate by your visitors, another important factor for good search engine optimisation is to make sure that your website can be easily crawled and indexed by Google. Google spiders are continuously crawling the world wide web and indexing each page of each website on a continuous basis. The easier it is for Google to index the pages on your website, the quicker it will be able to present your website on the list of search results and the higher up the list you will also be. There are hundreds of Google algorithms which are involved in generating search results lists and this is changing continuously with advances in digital technology. By speaking to a good digital dental marketing team and letting them take care of the technicalities of SEO, you can rest assured that your SEO is as effectively maintained as possible and that you are making the most of its potential; it also gives you more time to focus your efforts and expertise on looking after the dental needs of your patients.