One of the more interesting tools that businesses can use to create videos is definitely screen recording. It may surprise you to know but being able to capture video footage from your screen will let you create a fairly diverse range of videos – and it is definitely worth exploring your options.
Some of the types of videos that businesses could create using screen recording are:
- How-to guides
Overall this is the most popular use of screen recording in general. Its ability to record video footage of apps, computer desktops, and digital products in general makes it the perfect way to create video guides for anything digital – including eBooks, online platforms, and more.
For businesses how-to guides make for excellent videos, as they provide value and are inherently useful. On top of that they can also be an excellent resource for customer support and can be added to your businesses’ knowledgebase.
In most cases it is best if this type of video doesn’t promote a product too strongly or ‘hard sell’. Instead a more subtle approach may work, such as showing the product being used.
- Digital product demonstrations or reviews
For the same reason screen recording is the best way to create video guides for anything digital, it is also the perfect tool to create digital product demonstrations or reviews. Using screen recording to capture videos will let you ‘show’ viewers what the product can do and what makes it unique.
While similar, both demonstrations and reviews are normally positioned differently. With a demonstration a business can show what their own products can do, and sway potential customers into purchasing it.
On the other hand reviews are better as a type of content that you can publish about any useful products that could help your audience.
- Expert interviews
Reaching out to experts that are well-known in your industry and interviewing them can be a very compelling type of content – one that your audience will definitely appreciate. Not only that but your business stands the chance of tapping into the expert’s following as well and expanding its audience further.
While conventional interviews are generally recorded face-to-face, screen recording offers an alternative. With it you can record Skype calls or Google Hangouts sessions to capture the interview, which is often more convenient for both parties. All you need is a screen recorder that can record microphone input as well, for example Movavi Screen Recorder.
Make no mistake there are lots of other types of videos that can be created using screen recording as well, and you should certainly explore them. The options listed above are a good place for you to start however, and as you can see each one of them will benefit your business in some way.
Overall you should be able to see how useful screen recording can be as a tool to create videos for your business. It will let you diversify the content that you are able to produce, and at the same time let you create videos that are more effective at achieving certain goals.