When a new business is getting up and running, the world of online marketing can quickly begin to seem like a minefield. You might find yourself asking how on Earth it’s possible to rise quickly through the ranks of Google, for example. Or perhaps you’re a little confused about the way that social media sites work, especially when it comes to managing any negative comments. This blog post will explain what areas of internet marketing a firm can choose to focus on, and hopefully guide you towards deciding which one will work best for your particular business.
Search engine optimization
SEO, as it is known, is a way of improving the position of a website in Google search results. To those who are unfamiliar with marketing, it can seem like a daunting task. However, it’s actually easier than it looks, at least if you have the time or cash resources to design and implement a proper SEO project plan. You can, for example, design some meta titles and meta keywords that match the search terms you want to show up highly for: these can often be added in using your content management system. You can also hire guest blogging services, as that increases the number of web links that point to your site, and hence can push you up the ranks of Google. There are lots of options, and often it just takes research in order to find the right course of action.
The worlds of Twitter, Facebook, Instagram, LinkedIn and more are often seen as hard work, especially if you’re not a so-called digital native who is used to the culture and framework of social sharing. However, a business that is looking to grow should seriously consider a presence on one of these sites, as they are places where potential customers congregate on a regular basis. Targeting options, especially on Facebook, are precise and differentiated down to specific demographic groups, which can also help massively.
It’s important to remember that social media can also have its drawbacks, and these often lie in the level of interactivity available. Users are able to comment and post on your brand page, for example, and if they have something negative to say, then this can quickly pose a reputational risk. However, all brands are facing the same problem, meaning that this is likely to happen to every business from time to time. It’s best to instead just focus on responding in a positive and engaging manner to any criticism, do the right thing, and then move on.
Online marketing is a great tool for a growing business, and it’s one that almost every sector is having to grapple with at the moment. With options as diverse as SEO and social media on offer, it’s apparent that there are many different ways to grow your brand online. By adopting an approach that is both strategic and experimental, you can quickly locate a method that suits your business well.